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The Howling Wolf Group

Howling Wolf Productions Howling Wolf Management BrandNote



Our BrandNote business is about 'bridging the gap' between our clients (brands, agencies and the music industry), offering independent consultancy services that address briefs and result in fulfilling the challenge and objectives using music, content and emotive solutions.


Organisations outside of the music business operate on a day to day basis in a culture very different from the music industry, regularly incurring complications downstream.  Understanding the music business is complex and navigating through to achieve the results desired can often be time consuming and counter-productive.  Brandnote’s aim is to not only help with the thinking process but also in the delivering and activation of a campaign.


Our BrandNote team work closely with our clients, initially to learn everything there is to know about our client and product/brand, drilling into brand DNA and expanding outwards .  We then outline objectives/KPI's, after which our energy is turned to using research/insight to commence the planning stage, which is subsequently followed by  creative thinking, addressing our clients objectives.


Our deliverable vary from project to project but ultimately utilise artists, music and content (and an emotive angle) to deliver against our briefs, addressing the key objectives of our clients.